other. Consider name tags so you can record Professional Email List reactions more easily. Be sure to provide appropriate refreshments. It's best to record Professional Email List the session, so find a location that can accommodate the space/equipment needed. If you can't record the session, delegate a colleague to take notes.6. Remind your Professional Email List attendees by phone and email 3 days before the session.7. On the day of the session, STRICTLY carry out the agenda.
8. Carefully articulate each question and give a few Professional Email List minutes for each attendee to consider the question and record their response. For each question, designate a couple of minutes of discussion after attendees have recorded their response in writing. Consider going around the table to Professional Email List ensure you get a verbal response from everyone at the table and that one or two people don't dominate the Professional Email List discussion.9. Conclude the meeting with a thank you. Thank your attendees for the time they've Professional Email List given you and hand out the thank you gifts you've planned.
10. Compile the responses. Compile your Professional Email List findings into a report-by session and in total. Share this report with each of the attendees, your internal planning team, and incorporate the findings into your marketing roadmap!As you can see, a focus group can be conducted for little more Professional Email List than the cost of refreshments and an invitation mailing, yet the type of information you can gather is priceless! And, if location is an obstacle, conduct your focus group as a web survey. When you begin the process of planning next Professional Email List year's Marketing Roadmap, don't forget the focus group-you won't be sorry.Go-To-Market Strategies is a resource center for sales and marketing professionals and business leaders. Our tools, templates, and services help companies achieve big aspirations with limited budgets.