Anchor text is the piece of content that links to another page. It is Hong Kong Phone Number List a very important factor in link building and is often overlooked. Although little is said about it, it has a direct impact on a strategy. There are some types of anchor text. Let's get to know them using our Digital Marketing publication as an example: Exact match: digital marketing. Partial match: online marketing or digital marketing strategies. brand name: it would be related to the Hong Kong Phone Number List brand name, “Rock Content, for example. the anchor text is the Alt Text. how to do basic seo.
Image above (Legend: Alt text from our SEO Basics Infographic)Ideally, the Hong Kong Phone Number List anchor text should be concise and relevant to the page to which the link will be linked, and should make it very clear what the topic of the page is that the visitor will be directed to. Avoid generics at all costs! Remember that anchor text is essential for a link to Hong Kong Phone Number List look natural. You can have two goals with this text: generate authority for the page; generate clicks and visits. For authority, the closer the link is to the exact match, the better . That's because the link basically says the following: "this page I'm linking to answers this question for a user."
So the exact match and partial match Hong Kong Phone Number List become natural links that make the page stronger. An important detail: if you get 100 links to a page and they all have the same exact match anchor text, that will show the search engine how unnatural your backlink profile is. Therefore, explore keyword variations and anchor text that Hong Kong Phone Number List are partially related. internal link of non-exact type. If the intention is to receive clicks, more relaxed links can be used, which in addition to showing what the reader will find, makes a promise and shows benefits. link type. The type of backlinks can also make a big difference in building authority for your website.