As customer buying behaviors, preferences, and b2b email list consumer needs continue to change, it seems to be getting harder and harder for businesses to build trusting relationships with customers. And trust is the most important factor in any business relationship, and customers often choose your products based on trust. If a company loses the trust of customers because of a certain negative news, the subsequent losses may be immeasurable. According to a data survey, 67% of customers believe they are more likely to buy from a business they trust but don’t necessarily like than a business they like but don’t trust. Therefore, for sales, gaining the trust of customers is far more valuable than trying to please customers.
So, with more and more choices and easier access to information, how should we adjust our sales strategies to gain the trust of customers? 1. How is trust affected? Before that, we need to understand the factors that can help sales and customers build trust, mainly involving 4 points: First, your authenticity Since the popularity of related technologies such as b2b email list marketing automation, many companies have chosen to use automation tools to replace human and customer interaction in pursuit of efficiency. But customers want more real interactions with companies, rather than fully automated marketing rhetoric, and they feel that companies should be made up of people who really care and are willing to help customers, not robots.
Second, third-party endorsement In many cases, customers cannot directly judge whether they should trust a company or product. They go to social media, Weibo, forums, or third-party review sites to find what others have said about the business and product experience. Third, the value output Does building trust with customers mean that companies only need to do their own products and serve customers well? No, there is no doubt about the importance of products and services, but while customers pay attention to these, they will also pay attention to the values ​​exported by the company and its contribution to society.