These shoppers would like promotions to be targeted to their areas of interest. 81% of online shoppers say they are ready to abandon their favorite sites in favor of sites with a more pleasant and personalized user experience. Almost everything is said. It remains to be determined which personalization techniques will help you significantly increase revenue per visitor. What personalization techniques should you adopt? E-commerce: the personalization of the customer journey at the heart of your strategy Provide a targeted experience E-shoppers today are looking for personalized online experiences.
The ideal would be to offer each customer individually a tailor-made experience from the beginning to the end of the customer journey. But this involves the use of advanced fax list technologies to collect important data that will be analyzed and exploited thanks to machine learning . Alternatively, you can still achieve customer segmentation and deliver a targeted and differentiated experience to each segment. This approach can only be beneficial, especially if you are targeting the most profitable segments. Targeted experiences drive 3x more revenue per visitor than non-targeted ones. Promote impulse purchases.
The study highlights the performance of personalization techniques in terms of increased revenue per visitor. Among the most effective techniques, the study identifies those that promote impulse buying. Scarcity : technique which consists in signaling the low level of stock of a product. Social proof : a technique that uses the purchasing behavior and experience of other users to determine the most popular and trendy products (customer reviews, ratings, bestsellers, etc.). Urgency : technique that uses a time limit (countdown, expiry date, etc.