You can make a special offer on the mailing list confirmation page, or send them back to your website to read articles. But since they're on the page anyway, and they have to go somewhere YOU should be making a suggestion as to where they should go. Now It's Time To Send Out Emails You've got subscribers, they've confirmed they want your information and now you've got to send them some valuable content!
A couple of things to really pay attention to when you send messages out your mailing list is your open rate and your click through rates. Open mailing list Rate One of the biggest things that will affect your open rate is the subject of your email message. You want a subject line with the following qualities: * not too long - Long subjects get cut off in some email programs and a long subject line takes a chance at being ignored. *
often includes the name of recipient - Personalizing your email subject line helps catch the attention of the person you're sending it to. Who mailing list doesn't respond when you call out their name? This is the same with an email. When people see their name they want to know what you're saying to them. * sounds personal - If the subject line sounds like it is a personal message to the person opening it, you have a greater chance of having it opened.