The slowdown of economic growth will affect the production and consumption of the public in an all-round way, and the pressure of life will increase accordingly, which will prompt the public to seek spiritual comfort and greatly increase the need to get rid of the troubles of life. Family pressure, parental care problems intensify; work and academic pressure, health, social, marriage and cultural conflicts and other issues have become the source of stress for modern people. Psychological needs, as part of the people's growing needs for a better life, have also received more and more attention from the whole society.
In recent years, online consultation platforms have developed rapidly.
Compared with the traditional way of country email list making appointments for consultations with offline psychologists, online consultation platforms have won the favor of the public due to their rich sources of teachers, diverse answer fields, rich consultation forms, and real-time and efficient answering results. Provide a new platform for public psychological consultation.
According to iiMedia Research, the number of e-commerce users of spiritual services in China exceeded 20 million in 2018, and it is expected to exceed 40 million in 2019. iiMedia Research analysts believe that with the progress of user education and the improvement of products and services, the growth rate of the spiritual service e-commerce market will slow down in the next few years, and the content and services will be refined, showing more diverse segments.
This article will conduct a macro analysis of the psychological counseling industry through PEST (political, economic, social, technological).
In terms of national policies, favorable policies for mental health are frequently issued to enhance residents' awareness of mental health.
In December 2018, the National Health Commission and other 10 departments "Notice on Initiating the Pilot Work Plan for the Construction of a National Social Psychological Service System" pointed out that it is necessary to improve the social psychological service network and provide psychological services for various groups of people.
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