A video: system for recording and reproducing images that, depending on the objective, may or may not have sounds. An infographic: visual representation of information. A tutorial: it is a brief and in-depth training on the use, mainly, of a product or service. An example of a content grid for Instagram should necessarily include short videos for stories where your business products are exposed and posts with attractive descriptions of your products. Remember, the more formats you manage in your content grid, the greater the possibility that your audience ratings will increase positively.
Plan the content calendar Making a content grid involves whatsapp mobile number list designing a content calendar for social networks , where you will write down the topics, formats, and channels so that you can consult and, in this way, create the content based on it. It is recommended that you take into consideration the audience ratings that you have in your pages, blogs and networks to determine the frequency with which you will publish in them. If you are starting your business, try to spread content between and times a week on your pages and networks, interspersing the days between each one so that there is daily interaction.
With the audience in your accounts. . Select distribution and publication channels When preparing a content grid, it is essential to define the distribution channels for them and analyze the ones that best suit your business. According to Buffer , content dissemination media can be divided into three large blocks: Own media: are those channels where you can control the content for social networks yourself . Earned Media: These are the channels that share your content. Paid media: these are the media in which you have exposure for a payment you make. The objective that you must achieve with the distribution of your content grid through these channels is to increase the flow of your audience.